HOW DID YOU ATTRACT/ADDRESS YOUR TARGET AUDIENCE?

Question 5
When looking at the final product of our film titled 'The Visitor' I strongly believe that we thoroughly attracted our target in many ways. This was done through addressing both male and females and being directly related to those aged 15-24.
Firstly, from the immediate beginning of our two minutes, we presented on screen both genders. When we were constructing the editing element of our film, we made sure this was able to happen by showing a consistent use of jump shots. Furthermore, as soon as the mother character comes on screen in a dark black coat and black boots, it immediately gives off the impression that danger and corruption is involved within the film. This idea would most likely attract a male audience, focussing on the more abrupt and violent nature. Secondly, when the jump shot reveals a teenager tucking a child into bed, played by a female character, girls may instantly relate to this as it expresses a caring and concerned maternal role.

The fact that the au pair herself is displayed as a mid-teenager, being aged 17, this age is roughly in the middle of our target audience being 15-24. We wanted to use an actress of this age so that it directly related to our audience and made them feel more involved. Furthermore, we wanted to make the story of the film seem more realistic and therefore more scary in the eyes of our audience.

As previously spoken about in question one, we used the enigma code which was identified by Roland Barthes. By using the enigma code, it meant that our audience were constantly finding themselves asking questions which we hoped would keep them engaged and find themselves as almost being part of the film in trying to understand the true happenings.



Questions Asked:
When choosing what questions to ask members of my target audience I did not want them to feel limited to express what they got from the film. Due to this, I did not set certain questions, but simply asked them to give a short statement in regards to a general interpretation of what was perceived.